In this world of ever louder and more irrelevant marketing crap, The Contagious Commandments is a clear, practical and compelling guide to creating brilliant campaigns that really stand out and get people to engage. What a treat to have access to all that in this wonderful book - Carter Murray * Worldwide CEO, FCB *Ī must read for the modern marketer - Fernando Machado * CMO, Burger King *Ī brilliant riposte to those who believe that all modern advertising is soulless, mechanical and computerised - Rick Webb * COO of TimeHop, co-founder of The Barbarian Group, author of Agency: Starting a Creative Firm in the Age of Digital Marketing * He is also one of the best minds and nicest people in our industry. Of the digital world and technologies that are fuelling creativity. Full of the most compelling and disruptive ideas, it offers a practical framework to ignite exceptional ideas - Stephan Loerke * Chief Executive Officer, World Federation of Advertisers *Ĭontagious has an encyclopaedic knowledge of what cutting edge creative is. If you work in marketing, or if you're simply fascinated by the effect creative ideas can have, this book is a must-read. Few have had their finger on the pulse of marketing in this brave new landscape quite like Paul Kemp-Robertson and the team at Contagious - Mark Tutssel * Executive Chairman & Chief Creative Officer, Leo Burnett Worldwide *
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